Privacy Policy
1. Information We Collect Directly from You
We may collect personal information that you provide to us through the Service or other channels, including but not limited to the following:
- Contact Data: Personal or business contact details, such as your first name, last name, email address, mailing address, phone number, professional title, and company name.
- Registration Data: Information submitted when registering for an account or signing up for an event, including your birth day and month, and the specific event you registered for.
- Data About Third Parties: If you purchase an item or gift for another person, we may collect their name, delivery address, and phone number. Important Note: Do not purchase a gift for someone or share their contact information with us unless you have obtained their explicit permission.
- Profile Data: Details related to your online account, such as your username and password, as well as your personal interests and preferences.
- Communications Data: Information provided when you contact us (e.g., for inquiries, feedback, or survey responses) or correspond with us through other means.
- Marketing Data: Your email address or other contact details used for sending marketing communications, and your preferences regarding receiving updates about our activities, events, sweepstakes, and contests.
- Purchase Data: Your order history and information required to process and fulfill orders, including order details, billing address, and delivery address.
- Other Information: Any additional information not explicitly listed above, which will be used in accordance with this Privacy Policy or as disclosed to you at the time of collection.
2. Information We Collect Through Cookies
We automatically collect certain information about your interaction with the Services (referred to as "Usage Data") using cookies, pixels, and similar technologies (collectively "Cookies"). Usage Data may include:
- How you access and use our Site and your account
- Device information (e.g., device model, operating system)
- Browser information
- Network connection details
- Your IP address
- Other data related to your interaction with the Services
3. Information We Obtain from Third Parties
- Third-Party Platform Logins/Account Linking: If you log in to the Sites via a third-party platform (e.g., Google, Facebook) or link your third-party platform/network account to your account on our Sites, we may collect information from that platform or network. You may also choose to provide additional information through the third-party platform/network, such as your friends/connections list or email address.
- Automatic Collection by Us and Our Service Providers: We and our service providers may automatically log information about you, your computer/mobile device, and your activities on or through the Sites, including:
- Device Data: Operating system type and version, device manufacturer and model, browser type, screen resolution, IP address, the website you visited before accessing our Site, and general location information (e.g., city, state, or region).
- Online Activity Data: Pages/screens viewed, time spent on pages/screens, navigation paths between pages/screens, activity details on pages/screens, access times, and duration of access.
- Cookies and Similar Technologies: Some of our automatic data collection relies on cookies and similar technologies.
- Referrals: If you are an existing user, you may refer friends or other contacts to us. However, you may only submit a referral if you have obtained the contact’s permission to share their information with us for communication purposes.
4. How We Use Your Personal Information
- Providing Products and Services: We use your personal information to fulfill our contractual obligations to you, including processing payments, fulfilling orders, sending account/transaction-related notifications (e.g., for purchases, returns, or exchanges), creating and managing your account, arranging shipping, facilitating returns/exchanges, and enabling you to post product reviews.
- Marketing and Advertising: We use your personal information to send marketing, advertising, and promotional communications (via email, text message, or postal mail) and to display targeted advertisements for our products or services. This may include tailoring the Services and advertising content on our Site and other websites to your preferences.
- Security and Fraud Prevention: We use your personal information to detect, investigate, or address potential fraudulent, illegal, or malicious activities. If you register an account to use the Services, you are responsible for safeguarding your account credentials. We strongly advise against sharing your username, password, or other access details with others. If you suspect your account has been compromised, please contact us immediately.
- Communicating with You: We use your personal information to provide customer support and improve the Services. This is based on our legitimate interests in being responsive to your needs, delivering effective services, and maintaining our business relationship with you.
5. How We Share Your Personal Information
We may share your personal information with the following third parties, as well as in other scenarios described in this Privacy Policy or at the time of collection:
- Affiliates: Our subsidiaries and affiliated entities, for purposes consistent with this Privacy Policy.
- Service Providers: Companies and individuals that provide services on our behalf or assist with operating the Service or our business (e.g., order fulfillment, shipping, payment processing, customer support, hosting, analytics, email delivery, marketing, database management, returns processing, and risk/fraud mitigation).
- Advertising Partners: Third-party advertising companies (e.g., Facebook, Google) that collect information about your activity on the Site and other online services to help us promote our services. This may include sharing hashed customer lists with them to deliver ads to you and similar users on their platforms.
- Third-Party Platforms: Social media and other third-party platforms you connect to the Service (e.g., when logging in via a social media platform). Note: We do not control how these third parties use your personal information.
- The Public: Other Service users and the general public, if you disclose personal information for public use. For example, if you submit a product review, we may display your name alongside the review content. We are not responsible for how other users or third parties use any personal information you make public. Please note that publicly posted information may be cached, copied, screen-captured, or stored by third parties (e.g., search engines) before you can edit or remove it.
- Professional Advisors: Legal counsel, bankers, auditors, and insurers, as necessary to support the professional services they provide to us.
- Authorities and Other Parties: Law enforcement agencies, government authorities, and private parties, if we reasonably believe such sharing is necessary to comply with applicable laws, or for the compliance, fraud prevention, or safety purposes outlined above.
- Business Transferees: We may sell, transfer, or otherwise share some or all of your personal information in connection with (or during negotiations for) a merger, financing round, acquisition, dissolution, or other transaction involving the sale, transfer, or divestiture of all or part of our business or assets. This also applies in the event of insolvency, bankruptcy, or receivership.
6. Behavioral Advertising
As noted above, we use your personal information to deliver targeted advertisements or marketing communications that we believe may be relevant to you:
- Google Analytics: We use Google Analytics to understand how customers use the Site. For more information on how Google uses your personal information, visit: https://policies.google.com/privacy?hl=en. To opt out of Google Analytics, visit: https://tools.google.com/dlpage/gaoptout.
- Facebook Pixel: We use Facebook Pixel to analyze customer activity on the Site. For details on how Facebook uses your personal information, visit: https://www.facebook.com/privacy/explanation. To opt out of Facebook Pixel-related data collection, visit: https://www.facebook.com/settings/?tab=ads.
- Sharing with Advertising Partners: We share information about your Site usage, purchases, and interactions with our ads on other websites with our advertising partners. Some of this information is shared directly, while other sharing is facilitated by cookies or similar technologies (subject to your consent, where required by local law).
For more information on how targeted advertising works, visit the Network Advertising Initiative’s (NAI) educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You may opt out of targeted advertising through the following channels:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Digital Advertising Alliance opt-out portal: http://optout.aboutads.info/
7. Your Rights and Choices
Depending on your place of residence, you may have some or all of the following rights regarding your personal information. These rights are not absolute, apply only in specific circumstances, and we may decline requests as permitted by law:
- Right to Access/Know: Request access to the personal information we hold about you, including details on how we use and share this information.
- Right to Delete: Request the deletion of personal information we maintain about you.
- Right to Correct: Request the correction of inaccurate personal information we hold about you.
- Right to Portability: Request a copy of the personal information we hold about you, or ask us to transfer this information to a third party (subject to certain conditions and exceptions).
- Right to Opt Out of Sale/Sharing or Targeted Advertising: Direct us not to "sell" or "share" your personal information (as defined by applicable privacy laws) or opt out of processing your personal information for "targeted advertising" (as legally defined). Note: If you visit our Site with the Global Privacy Control opt-out signal enabled, we will automatically treat this as an opt-out of "sale" or "sharing" of your information for the device and browser used (depending on your location).
- Right to Limit/Opt Out of Use/Disclosure of Sensitive Personal Information: Direct us to limit the use and/or disclosure of your sensitive personal information to only what is necessary to provide the Services or goods a reasonable person would expect.
- Right to Restrict Processing: Request that we stop or restrict the processing of your personal information.
- Right to Withdraw Consent: If we rely on your consent to process your personal information, you may withdraw this consent at any time.
- Right to Appeal: Appeal our decision if we decline your request (by replying directly to our denial).
- Managing Communication Preferences: We may send you promotional emails. You can opt out at any time using the "unsubscribe" option in these emails. We may still send non-promotional emails (e.g., about your account or orders).
You may exercise these rights through the designated tools on our Site or by contacting us using the details provided below. We will not discriminate against you for exercising any of these rights. To verify your identity, we may request information such as your email address or account details before responding to your request. Under applicable laws, you may designate an authorized agent to make requests on your behalf. We will require the agent to provide proof of authorization and may ask you to verify your identity directly before processing the request. We will respond to requests promptly as required by law.
8. Security and Retention of Your Information
No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Additionally, information sent to us may not be secure during transmission. We recommend avoiding insecure channels when sharing sensitive or confidential information with us.
The retention period for your personal information depends on various factors, including whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.
9. Cookies
Like many websites, we use Cookies on our Site. We use Cookies to:
- Operate and improve our Site and Services (e.g., remembering your actions and preferences)
- Conduct analytics and better understand user interaction with the Services (based on our legitimate interests in administering, improving, and optimizing the Services)
We may also allow third parties and service providers to use Cookies on our Site to tailor services, products, and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can configure your browser to delete or reject Cookies. Note: Removing or blocking Cookies may negatively impact your user experience, cause some Services (including specific features and functionality) to work incorrectly, or render them unavailable. Blocking Cookies may not fully prevent us from sharing information with third parties (e.g., our advertising partners).
10. Children’s Data
The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details below to request its deletion.
As of the effective date of this Privacy Policy, we do not have actual knowledge of "sharing" or "selling" personal information of individuals under 16 years of age (as defined by applicable law).
11. GDPR (For EEA Residents)
If you are a resident of the European Economic Area (EEA), you have the right to:
- Access the personal information we hold about you
- Request the portability of this information to a new service
- Ask for your personal information to be corrected, updated, or erased
To exercise these rights, please contact us by email at help@kindredtrends.com.
"By using our website, you (the visitor) agree to allow third parties to process your IP address to determine your location for currency conversion. You also agree to store this currency in a session cookie in your browser (a temporary cookie automatically deleted when you close your browser). We do this to ensure the selected currency remains consistent while you browse our website, allowing prices to convert to your local currency."
12. Complaints
If you have concerns about how we process your personal information, please contact us using the details below. If you are not satisfied with our response, you may have the right to:
- Appeal our decision (by contacting us again)
- Lodge a complaint with your local data protection authority (depending on your place of residence)